Elation - we know what that is: euphoria. Exaltation is to be raised high, in rank, power, or character. Elegance is trickier. It's misunderstood. Elegance isn't about fanciness or showiness; it is about graceful simplicity and effectiveness. Ask a mathematician; elegance is about what works, simply, gracefully, and consistently. If it's Supreme it's simply high-level."
- Glenn O'Brien
I know this has already hit just about every blog imaginable... but I just got my copy so I need to comment and share.
Glenn O'Brien, Aaron Bondaroff and James Jebia lay it out best in the book... what Supreme is and stands for. My take... Supreme reaches further than almost any brand to date. Skate, street, fashion, etc... they have the consumers covered. The best part about it is that they were only doing what they liked and felt good about. They weren't restricting themselves to one thing.... and that's the main reason I give them credit. They've successfully been able to embody the majority of what I've been in to when I was growing up. I know it's "cool" to jump on the Supreme bandwagon these days, but if you've been following them since the 90's then you know what they're about. If you're just now discovering this shop / brand (because you're oblivious) then you have some catching up to do. From one of NYC's most iconic skate shops to a world wide skate / fashion phenomenon... this book gives the best interpretation of the Supreme story.
First published in the United States of America in 2010 by Rizolli International Publications, Inc.
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